A newsletter, a course, and a tool
What PMs need to learn, unlearn, and bet on as AI reshapes the profession.
AI is absorbing the admin work of product management. What survives is judgment: knowing what to build, and being able to defend why in commercial terms an executive trusts.
Subir Paul · Head of Product, Berlin. I write it, teach it, and built the tool.
Subir PaulHead of Product · Berlin
Latest from the newsletter
All posts ↗10 Aug 2026
Are you a Product Owner, or a Product Manager?
Order-taker PMs, and how AI is making this habit absolutely unaffordable.
8 Jul 2026
The most valuable AI PM skill has no curriculum.
The AI Product Method: 4 AI-enabled steps from signal to validated build-ready decisions.
30 Jun 2026
AI is removing the PM's busy admin work. What does that leave you with?
On the skills that survive the shift, and how to build them.
22 Jun 2026
Your job was defined in 1931. Most product people have forgotten.
Neil McElroy wrote 800 words. They still explain everything.
What's here
Newsletter
The thinking
Weekly on what changes for PMs as AI takes the busywork. Free on Substack.
Cohort course
The Product Offensive
Four weeks. Commercial judgment you can defend, proven with an AI-built artifact. For getting promoted, or getting hired.
Free tool
Chain of Confidence builder
Turn one initiative into a five-node chain from customer problem to P&L line, and find the weakest hop before an exec does.
Cohort course · hosted on Maven
The Product Offensive
Every competitor teaches AI tools or PM fundamentals. This teaches the thing execs actually check: can you connect your product bet to a P&L line and defend it. Then prove it with something you built.
LPTaught by Subir Paul and Leland PetersonNext cohort
Opening soon
Length4 weeks
FormatRecorded lessons + live sessions
TracksPromotion · Break-in
Live timesCET · BRT · IST shown at checkout
5.0 on Maven22 PMs enrolledAlumni at Vimeo, Zalando and others
Why this exists
"The most valuable AI PM skill has no curriculum."
That post is the argument. This course is the curriculum. Read it first ↗
Four weeks, two tracks
What students say
Zalando
student quote · drop in a real testimonial here
Name · Role
Vimeo
student quote · drop in a real testimonial here
Name · Role
Bring one real initiative. Leave with a case an exec can fund.
Enroll on Maven ↗Free tool · works without the course
Chain of Confidence builder
Five nodes from customer problem to P&L line. Each hop gets checked for a number, a source, and a timeframe, the three things an exec pulls on first.
Step 1 of 5
Weakest hop is usually here: lagging metric → business outcome. Name the source for this connection or an exec will.
AI Product OperatorNewsletter on Substack · Course on Maven